The cultivation of strawberries (Fragaria ananassa Duch.) is carried out in Coronda and La Costa Areas in the province of Santa Fe (Argentina), where there are also numerous agroindustries dedicated to the processing of the fruit. The object of the following study focuses on analysing the evolution in the cultivation of strawberries in the different production areas, in order to know the aspects that have defined it, as well as its relationship with other local crops. Census information from a survey of strawberry producers in the period 1994-2015 was used. A survey in 2014 recorded 103 producers in Coronda and 38 in the Coast. The introduction of innovative technologies such as varieties, macrotunnels, specific treatments, among other technologies has enabled a significant increase in productivity, from 2,000 kg ha-1 to 60,000 kg ha-1 between 1964 and 2014.